This is the second part of our interview with Chris Garrett, Chief Digital Officer of Rainmaker Digital, on the best messaging for your site’s opt-in forms so you can build your subscriber base as big (and attentive) as possible.
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Creating a compelling offer is an essential part of the opt-in process. The right calls to action can drastically improve your response rates, if you know the right way to do it.
In this episode, Sean Jackson and Chris Garrett discuss the messaging and methods for promoting your opt-in forms with specific tactics and terms that can make a huge difference.