Now that you have everything in place to build your email list, and you are publishing content, it’s time to start getting some attention, driving traffic, and building community. Social media is a great place to do this — but, as with anything else, you should have a smart, coherent strategy to make sure that you aren’t wasting your time.
And one of the questions I’m going to propose that you ask yourself may be a bit surprising, because it takes a different view of social media than how we usually think about it …
Here is a quick rundown of what you’ll find in this episode:
- Why determining which social media channel you NEED to be on is the clear first step
- The importance of being prepared to listen, interact, and offer value more than just posting links
- Why listening to your audience in their natural habitat is one of the greatest, and most underrated, features of social media
- What can you automate? And what should you use to do it?