Welcome to another edition of Sites Weekly.
In this week’s edition, you will find links to articles about the following:
- Content. 11 places to find royalty-free background music for marketing videos
- Design. What designers say vs. what they really mean
- Technology. The three pillars of SEO: authority, relevance, and trust
- Strategy. 6 easy ways to optimize your LinkedIn company page
- Bonus. Why you’re missing crucial opportunities if you think you’re “not creative”
But first …
Last week on Sites
Once you have your website up and running, and you’re consistently publishing good content and connecting with your audience, it’s time to ponder whether creating an online course would be a smart next move.
There are many different ways — both big and small — to incorporate an online course into your content and product mix. In this episode, we run down a few of them and then explore three questions that will help you plan your online course in a smart way from the beginning so you avoid major missteps later on.
And now, on to this week’s links …
Content: 11 places to find royalty-free background music for marketing videos
One of the most underrated elements of good video content is the audio that accompanies it. Uninteresting or, worse, bad audio can distract from the video content it is meant to complement. But it’s not always easy to find music that you can actually use in your video content.
This post from WordStream highlights a bunch of places you can go to find royalty-free background music for your videos.
Design: What designers say vs. what they really mean
Who better to give you the inside scoop on what designers actually mean than designers themselves? This post endeavors to do that.
Learn what designers mean when they say: “We may not be suitable for your requirements,” “We can fix that,” and more.
Two of the most important decisions you will make about your WordPress website are your theme and your hosting. Wouldn’t it be great if they worked together to make your website more powerful?
Now they can.
Technology: The three pillars of SEO: authority, relevance, and trust
This is a long-form post on SEO from one of the masters of the form and the topic: Mark Traphagen.
You will learn about authority, relevance, and trust, and how to improve each on your website to help you build better SEO rankings.
Strategy: 6 easy ways to optimize your LinkedIn company page
If you’re conducting business online, then you need a LinkedIn presence. Otherwise, you’re leaving opportunities on the table.
This post provides a handful of steps you can take today to optimize your business page and improve your presence, authority, and recruitment prospects on LinkedIn.
Bonus: Why you’re missing crucial opportunities if you think you’re “not creative”
Loryn Thompson can’t stand hearing people say they are “not creative.” I agree with her.
In fact, this is a conversation I’ve had with my wife on numerous occasions. She says she isn’t creative, but I say she is. And you know what? I know I’m right! 🙂
It just comes down to her having a very narrow view of creativity, and me having a much more open view of creativity.
And as Loryn says:
“If you believe creativity is something you’re born with, and that some kinds of tasks are creative while others are not, you’ll miss thousands of opportunities to improve.”
Learn more about the opportunities you’re missing if you believe you’re not creative.
Which of the ideas in these posts will you put to good use immediately?
I’ll be back with a new edition next week.