Welcome to another edition of Sites Weekly.
In this week’s edition, you will find links to articles about the following:
- Content. How to create short videos that make mouths water
- Design. Is your website accessible to as many people as possible?
- Technology. A handful of very useful Facebook hacks you probably aren’t aware of
- Strategy. What is your website’s north star?
- Bonus. The sweet spot between being confident and humble
But first …
Last week on Sites
The greatest call-to-action copy in the world won’t make a lick of difference if your CTA isn’t visually compelling enough to draw attention to it.
So that’s what we’re going to discuss in this episode: how to create visually effective calls to action.
And now, on to this week’s links …
Content: How to create short videos that make mouths water
Have you ever seen those short videos, shot overhead, with quick cuts, that feature a pair of hands preparing food?
They are almost impossible not to watch. This podcast episode features a discussion with Lindsay Ostrom, who creates these videos for her website PinchOfYum.com.
And if you don’t have time to listen to the podcast — don’t worry. Another reason I chose this link is because it is a phenomenal example of how to use the show notes page for a podcast.
The entire discussion is summarized in detail, with plenty of example videos to view. Well worth your click.
Creating Short, Snackable Videos for Instagram and Beyond (Social Media Examiner)
Design: Is your website accessible to as many people as possible?
The term web accessibility refers to “the degree to which a website’s UX design is available to as many people as possible.”
Obviously, that’s a worthwhile goal to work toward. In this blog post, you will learn five different elements of what Creative Bloq refers to as inclusive design.
How does your website grade out in these five areas?
Get started with web accessibility (Creative Bloq)
Two of the most important decisions you will make about your WordPress website are your theme and your hosting. Wouldn’t it be great if they worked together to make your website more powerful?
Now they can.
Technology: A handful of very useful Facebook hacks you probably aren’t aware of
Full disclosure: I’ve only read through the first three tips in this blog post, but I’m already convinced it’s worth linking to in this week’s newsletter.
Why? Because #1 and #3 are both extremely useful tips that I did not yet realize you could do. I plan to begin incorporating these into my Facebook marketing immediately.
Now if you’ll excuse me, I need to go read #4 through #12. 🙂
Strategy: What is your website’s north star?
Here’s a quote worth considering:
“I think that companies figuring out what their north star is and starting to live according to that and driving all of their communication and all of their work towards something that not only has impact on the bottom line, but can marry financial with societal impact, is going to be much more of a trend as we move forward.”
It’s relevant whether we’re discussing a company, a brand, a website, etc. Have you thought about what your north star is? Sounds like now is the time to start.
Why Consumers Want Brands to Take a Stand on Social Issues (The Content Strategist)
Bonus article: The sweet spot between being confident and humble
For a long time now, my philosophy for personal development and achievement has been summed up in one made-up word: primility.
It’s a combination of pride and humility, and I try my best to stay in the sweet spot between the two. It’s not easy, and requires consistent vigilance, but it sure is worth it.
Sounds like Gary Vee agrees. 😉
Confidence & Humility (Gary Vaynerchuk)
Which of the ideas in these posts will you put to good use immediately?
I’ll be back with a new edition next week.