Welcome to another edition of Sites Weekly.
In this week’s edition, you will find links to articles about the following:
- Content. How to use documentary filmmaking techniques to craft memorable content
- Design. How mobile optimization can affect your conversions in 2018
- Technology. How voice search is rocking the foundations of digital marketing
- Strategy. 4 tips for 15-second video storytelling
- Bonus. Weak email marketing and Nickelback have less in common than you might think
But first …
Last week on Sites
The best way to navigate the crowded marketplace for online content is with a smart positioning strategy. What makes you stand out? Why will people pay attention to you and your content with so many other options out there? In this episode, we take a high-level look at how to reassess, and improve, the positioning of your content and offers.
Listen:  3Q for Assessing (and Improving) Your Positioning
And now, on to this week’s links …
Content: How to use documentary filmmaking techniques to craft memorable content
At the heart of every great documentary is a compelling story with a relatable hero. And it just so happens that compelling stories and relatable heroes are also at the heart of all successful content marketing campaigns.
This post provides several useful examples and a few basic tips about where you should begin when it comes to finding your story.
Read at Content Marketing Institute
Design: How mobile optimization can affect your conversions in 2018
Given that more and more people are now web browsing on mobile devices, and search engines are prioritizing sites that deliver the best mobile experiences, it may no longer be enough to just have a mobile responsive site.
In this post, Neil Patel explains what mobile optimization is, and why it should be your guiding principle the next time you redesign your website.
Two of the most important decisions you will make about your WordPress website are your theme and your hosting. Wouldn’t it be great if they worked together to make your website more powerful?
Now they can.
Discover why over 213,675 website owners trust StudioPress.
Technology: How voice search is rocking the foundations of digital marketing
This post doesn’t provide a whole lot of answers, but it does pose several important questions that are worth considering.
Overall, it reinforces the indomitable charge of voice search as a force in digital marketing
And if you’re still unconvinced about the growing power of voice recognition and voice search, then hopefully this is one more piece of evidence that will sway you.
Strategy: 4 tips for 15-second video storytelling
You probably know already how effective videos can be, especially on social media. And the most effective videos are usually short videos. But just because a video is short doesn’t mean it can’t still do a lot.
In fact, it has to. But how can you fit all of the essential components for a successful short video into 15 measly seconds?
This post provides some really smart tips that will have you deliver videos that pack the most punch possible.
Bonus article: Weak email marketing and Nickelback have less in common than you might think
Have you ever considered the similarities and differences between weak email marketing and Nickelback? No?
Well, lucky for all of us, one intrepid writer — Stefanie Flaxman — did make such a consideration. And it’s well worth your time, because weak email marketing needs to be called out for what it is: a lesser quality investment of time and attention than Nickelback.
Actually, if you do happen to be a fan of Nickelback, and clearly there are many fans out there, then Stefanie’s post might actually make you feel a little bit … redeemed.
A little bit. 😉
Which of the ideas in these posts will you put to good use immediately?
I’ll be back with a new edition next week.