Welcome to another edition of Sites Weekly.
In this week’s edition, you will find links to articles about the following:
- Content. 100+ ways to reuse, repurpose, and repromote content
- Design. 10 ways to increase mobile checkout conversions in 2018
- Technology. What does natural language processing mean for writers, content, and digital marketing?
- Strategy. Visitors need value propositions
- Bonus. A timeless social media lesson we can never be reminded of too often
But first …
Last week on Sites
Are you ready to get more attention, drive traffic, and build community? Social media is a great place to do this — but, as with anything else, you should have a smart, coherent strategy to make sure that you aren’t wasting your time.
Social media channels play an important role in driving visitors to your WordPress site. And if you are persistent, reaching influencers on social media can dramatically expand your online reach. In this 26-minute episode, Sean Jackson interviews Katy Katz on the tactics and techniques you can use right now to expand the reach and influence of your WordPress site.
And now, on to this week’s links …
Content: 100+ ways to reuse, repurpose, and repromote content
Take a quick look at this post, and it’s very clear the author is targeting the keyword phrase “recycle content marketing.” 😉 And you know what? It should rank #1 … because it’s a very useful post!
I’m sure that not all of the ideas listed here will be new to you. In fact, you’re probably doing some of them already. But I bet you’ll find at least a few that are new, and that you can add to your gameplan right now. And for that, it’s worth the perusal.
Design: 10 ways to increase mobile checkout conversions in 2018
While more and more people are using their mobile devices for more and more of their internet activity, there is one area where mobile continues to lag behind desktop: conversions.
Here is the breakdown for why mobile users don’t convert (data via comScore):
- 20.2% — security concerns
- 19.6% — unclear product details
- 19.6% — inability to open multiple browser tabs to compare
- 19.3% — difficulty navigating
- 18.6% — difficulty inputting information
So clearly there is a big opportunity here. If you can improve the mobile conversion experience on your website, it stands to reason that there is probably quite a bit of room for your conversion percentage to increase. The question is how to do it.
This post provides 10 smart tips about the next steps you can take.
Two of the most important decisions you will make about your WordPress website are your theme and your hosting. Wouldn’t it be great if they worked together to make your website more powerful?
Now they can.
Technology: What does natural language processing mean for writers, content, and digital marketing?
Is the continued development of Natural Language Processing (NLP) a threat for creators of online content? Is it a major opportunity for brands who want more efficient ways to create useful content? Is it both?
This essay from the Portent blog will take you a good bit of time to read, but you’ll come away from it with a great understanding of what NLP is, and what it will mean for the future.
Strategy: Visitors need value propositions
Do you understand the unique value that you, your website, and your content are delivering to your audience? You need to — and you need to display it proudly and prominently on your website.
Otherwise, how will visitors know why they should choose you over the myriad other options out there?
That is the crux of this article, which will probably inspire you to do a deep dive on what your value proposition is. (And if you already think you know, it can’t hurt to reconfirm.)
Bonus article: A timeless social media lesson we can never be reminded of too often
Stop comparing yourself to what other people put on Instagram … or Twitter … or Facebook … or anyplace else. This is a tip that you’ve undoubtedly heard before, but it never hurts to hear it again.
Even the most disciplined among us can have weak moments when insecurities and mindlessness warp and twist our minds into thinking who we are, what we have, and/or what we’re doing are not good enough because they don’t stack up to an example we see online.
When that happens … stop.
As Gary Vaynerchuk says in this post:
“When you compare yourself to others, you forget your own POV. When thinking about what to put on social, don’t beat yourself up and don’t hold yourself accountable to bullshit fantasies.”
So keep putting in the work to create a great WordPress website, and build a successful online business, and use social media to help you get the word out and connect with your audience. But don’t compare yourself to others; compare yourself to your expectations for yourself. Nothing else matters.
Which of the ideas in these posts will you put to good use immediately?
I’ll be back with a new edition next week.