Welcome to another edition of Sites Weekly.
In this week’s edition, you will find links to articles about the following:
- Content. Why every writer should learn basic SEO principles
- Design. 3 reasons why web designers should consider SEO
- Technology. Grab complete website screenshots with this chrome extension
- Strategy. 5 reasons why you should hire a ghostwriter to write your content
But first …
Last week on Sites
As we continue our SEO series, we’re diving into local SEO. And we have a special guest to help out with this week’s lesson — it’s a voice you know well: Sean Jackson. He provides insight on what NAP means, how to harness the power of reviews, and why images make such a big difference for local SEO.
Listen:  3Q for Local SEO Done Right
Free webinar on web personalization with Copyblogger founder and Rainmaker Digital CEO Brian Clark
Brian was back on the Copyblogger blog last week with a few wise words about web personalization and why it’s so important moving forward.
Check out Brian’s commentary and get details on a free webinar he is hosting Thursday, May 24 (tomorrow!) that you may want to sign up for.
And now, on to this week’s links …
Content: Why every writer should learn basic SEO principles
This blog post by Emily Gaudette provides an insightful summary of the reasons why writers should be mindful of SEO. I think her reasons apply to anyone who is creating content online.
The anecdotes that she cites from her personal experience using smart SEO strategies to drive traffic to her articles are useful and applicable to niches beyond her own.
Design: 3 reasons why web designers should consider SEO
If you are designing websites or themes for other people, you can’t focus strictly on the design at the expense of important elements of the site that may affect traffic.
Plus, since most people hiring designers for websites understand the importance of SEO, incorporating on-page optimizations can be a value-add service that clients are willing to pay more for.
Learn a few other reasons why designers shouldn’t overlook the importance of SEO in this article.
Two of the most important decisions you will make about your WordPress website are your theme and your hosting. Wouldn’t it be great if they worked together to make your website more powerful?
Now they can.
Technology: Grab complete website screenshots with this chrome extension
Sometimes you stumble across a tool that is just a spectacular fit for a particular need you have. The Chrome plugin Full Page Screen Capture is exactly that.
I take a lot of screenshots using the default Mac function, but those screenshots are limited to what is actually on the page. This plugin takes a screenshot of an entire webpage in a matter of seconds.
Sign me up!
Strategy: 5 reasons why you should hire a ghostwriter to write your content
Take note that the author of this post is a ghostwriter himself and runs a ghostwriting agency — so he isn’t exactly a neutral observer. But he makes some good points about why you might want to hire a ghostwriter for your content.
Peruse and then decide for yourself if it’s something that would make sense as part of your content strategy.
Which of the ideas in these posts will you put to good use immediately?
I’ll be back with a new edition next week.