As part of the WP Engine family we get some interesting insights on a lot of cool initiatives across the company. One of the initiatives we’ve been watching closely has been Growth Suite by Flywheel. It turns out that if you serve enough (1,000’s) of agencies you start to notice patterns in the way the good ones grow their businesses. Growth Suite is very much a product born of these patterns.
Quick little vid here from the Growth Suite crew to give you an idea of how it works.
Growth Suite is a platform that enables freelancers and agencies to streamline and scale their recurring revenue streams. Things along the lines of:
- Reselling hosting
- Maintenance & support plans
- SEO / Marketing service subscriptions
- Development retainers
- Lawn mowing… (i.e. anything)
Recurring and systemizable services are the boon to the oft’ boom/bust cycle of agency life. In the many chats we’ve had with Genesis agencies and freelancers, growing recurring revenue (MRR) is regularly a high priority for the business.
Let’s dig in here to how Growth Suite helps agencies and freelancers realize this growth:
The revenue dashboard is your homebase for all your recurring revenue streams. It gives you insights on key metrics and how they’re trending month-to-month. All the data is automatically compiled from the invoices you’ve set up. No more spreadsheets FTW!
Growth Suite integrates with Stripe (your Stripe account) to handle the actual transactions.
Client Subscription & Billing
This is where the real magic happens! Setting up a subscription for a client for ANYTHING happens here. Say you’ve just shipped a site to production and are transitioning to maintenance mode, setting up the billing, invoicing, and cadence for the subscription is easy. Once done, every week/month/year/whatever, your client will receive the invoice and payment options. All automated. ❤️
Flywheel Reseller Hosting Integration
The origin story of Growth Suite is really in Flywheel’s incredible investments over the years into their reselling platform. No other host has gone as far as Flywheel in making it easy for agencies and freelancers to deliver hosting services to their clients. So it makes total sense to see the reselling experience tightly integrated in Growth Suite.
With Growth Suite, you’ll also get a client management system to help you simplify your processes. Every one of your clients is unique, you get that — that’s why they’re your clients, but how do you continue providing them with the attention they need as you land more business?
Growth Suite helps here, with individual client profiles that connect to applicable services and billing, as well as agency-branded client portals where clients can securely submit payments via credit card and Stripe, edit contact information, and contact you as needed.
Everything you can do:
- Easily add all clients and store their info in the app
- Attach as many sites to a client as needed
- Securely add in clients’ payment methods
- Track important information in ‘client notes’
- Manage and invoice all clients, whether their site is hosting on Flywheel or not
- Clients can securely submit payments via credit card and Stripe
- The benefit: you are able to house all clients and their information in one place, and stay organized. Invoices are attached to the sites, making it simple for both you and your clients.
The Client Experience
But what about the client experience? This looks good for the agency folk, but the interaction points for the clients themselves is just as important. It needs to be simple and beautiful. It is! Between the automated emails they receive, the emails, and (especially) the client portal itself, the experience for clients in interacting with their subscriptions and managing their account and billing is all carefully thought through.
Subscriptions for ANYTHING
It’s worth saying again. This is not just for reselling hosting. This is about any subscription style service. Standard stuff like maintenance contracts through to more bespoke subscriptions like quarterly GDPR compliance reviews can all be managed through Growth Suite. Admin can take a back seat so you and your team can get on with the work.
Oh yeah… your clients will never see the Flywheel or Growth Suite branding. For your client, they interact with your brand and your brand alone.
Wrapping it up
We skimmed across the surface here, but you can see how, for an agency, the tooling in Growth Suite is wonderfully primed for those of us in the WordPress agency space.
If you’ve got any questions at all about Growth Suite, the team will be more than willing to answer them or demo the platform.
Oh, and BTW – All Growth Suite customers get all of our StudioPress themes and the Genesis Framework for free on unlimited sites. Bonus!
Check Out Growth Suite
Head over to Flywheel and sign-up or request a demo of Growth Suite.