Is your website getting enough attention and engagement?
One of the key ways you can gain more traction in your market is through creating content that gets shared.
To get shared, ideally, your content will be read, and a good way to increase the chances of that is if your content is attractive, readable, and inspires people to share.
Let’s look at how the Atomic Blocks plugin, along with the new WordPress 5.0 “Gutenberg” editor can help with this challenge.
What is Atomic Blocks?
The new WordPress content editor, code-named Gutenberg, allows you to format your posts and pages, and embed multimedia content, using blocks.
This enables you to have rich, attractive content using a couple of clicks, that would otherwise have taken custom HTML and CSS, or a bulky page builder.
Out of the box there are some useful blocks already, but with Atomic Blocks you get some enhanced feature-rich blocks that would otherwise be unavailable.
Mike McAlister, the creator of Atomic Blocks, smartly created a set of beautiful but also useful blocks for all kinds of purposes.
As a marketer, one of my favorite blocks is the Call to Action block:
It features an attention-grabbing title, explanatory text, plus an obviously-clickable button (with customizable target URL).
Why Use Blocks?
As I mentioned in the introduction, it’s not enough to get a reader to land on your content, they need to consume it, and hopefully take action on it.
With this in mind, blocks, and especially Atomic Blocks, enable you to create content that:
- Draws the eye
- Makes it easy to skim and get a good impression of the content
- Understand the most important elements
- Read supporting elements (testimonials, notices, break-outs)
- Know what action to take
More than Posts
Blocks can be used for more than adding interest and call to actions to articles. Increasingly you will see blocks being used for landing pages, sales pages, and even home pages.
For landing pages, the Testimonial block comes in handy to give the reader an added feeling of confidence in their decision to opt-in or take action, a small psychological nudge of reassurance.
The Post Grid makes it easy to show some recent articles, on the homepage or as a means to keep the visitor reading.
For Frequently Asked Questions, product details, or instructions, the Accordion is a good choice. It allows the reader to fold details open and closed.
That is just a few ideas, I am sure you will have many more.
Save Time, Prevent Errors
A little-discussed aspect of the blocks way of content creation is the fact blocks can be reusable. This means you can create a block, reuse it, change it, and hand it over to someone else (a client, colleague, your future self) and know it will be correct and consistent across your site.
Especially great when you want to use specific tracking links or phrasing.
Atomic Blocks is now part of the WP Engine family, which means it will have more time and resources to grow and improve. Keep watching as we will be adding more blocks in future.
Even better, you will see Atomic Blocks, StudioPress themes, and the Genesis Framework growing together.
Check out Atomic Blocks now and see what it can do to make your content better!
Find out more about Atomic Blocks
(See what I did there? 🙂 )