Each month the Genesis Shapers meets for one hour to discuss the evolving WordPress landscape and how it relates to the Genesis community.
This Genesis shapers update for February 2021 is delivered via video with transcript).
Check out the update, presented by David Vogelpohl and Carrie Dils.
If you missed any updates, they can be found in the YouTube channel here.
Don’t have time for the video? Enjoy the TL;DW:
- Question: Do your non-technical theme customers use local or staging environments when they make changes on their own? Are features like one-click staging on hosts or software like Local helpful for these types of clients?
- Answer: Most Shapers said that non-technical customers rarely use staging unless assisted by a technical person. Staging environments on hosts or using something like Local still seem a bit too technical for most non-technical users.
- For less technical WP developers, do you find creating custom blocks with Genesis Custom Blocks more or less difficult than creating a custom theme with the Genesis Framework? Why?
- Answer: The Shapers felt the PHP, HTML, and CSS skills required to make a custom block are well within the skill sets of a typical Genesis Framework theme developer; however, the lack of code snippets for custom blocks compared to custom themes can make custom block development more difficult.
- Do you know any Black-owned businesses in Genesis or WordPress we could include in our Black History Month content & social campaigns promoting Black-owned businesses? Do you have clients who run Black-owned businesses that you’d like to include?
- Answer: The Shapers shared their favorite Black-owned businesses and WP Engine / Flywheel have been promoting those businesses which you can see an example of here… 23 Black-owned agencies you need to be following
- Which Collections, if any do you or your customers use the most? What would you like to see Collections feature next?
- Answer: Most Shapers had not used Collections, but Anita Carter reported that they are very helpful for non-technical users and Nahuai Badiola was excited to use Collections in his Genesis Framework themes on OsomPress.
- If you’re using Genesis Custom Blocks, did you find the new design for the block creation process helpful or disruptive to your block creation workflow?
- Answer: The changes to the GCB interface were only cosmetic and did not affect functionality. All in all the Shapers really enjoyed the new designs!
- Are you seeing any Genesis sites (or otherwise) that are having ads blocked unexpectedly?
- Answer: This item was brought up by Anita Carter after noticing some site owners in the Genesis universe experience ad blocking in a way that was affecting their revenue. The issues raised were not Genesis related; however, this topic did spur discussions around what publishers could do to protect their revenue. Since the discussion was waaaaay too deep to cover in the meeting, David Vogelpohl invited Bill Erickson (who seemed to know the most about the topic) to do a deep dive on his podcast PressThis. Bill’s episode on this topic will air on April 6th, 2021.
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David Vogelpohl: Hello everyone and welcome to the genesis Community live cast this is our genesis shapers recap episode for February 2020 shapers meeting titled bug hunt.
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David Vogelpohl: i’m David vogel pole i’ve been a proud member of the genesis Community for a little over eight years now, I lead genesis wp engine and I loved helping the genesis Community get better together.
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David Vogelpohl: With my friends from the shapers joining me for this recap episode is kari deals carrie welcome back to the genesis Community live cast.
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carrie dils: Thanks David always good to be here.
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David Vogelpohl: glad to have you normally will have another shape or join us for these recaps rim kiss to free us will be joining us next month, he had a schedule conflict wasn’t able to.
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David Vogelpohl: Join us this month, so carrie and I are going to bring us home here with a recap, of the shapers meeting.
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David Vogelpohl: will go ahead and jump on in and the first question we asked in every shapers meeting is, can I get a show of hands for those that were able to make it today.
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David Vogelpohl: carrie you were able to make it looks like we have let’s see who else Mike hamburger bill Ericsson Robin coronet.
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David Vogelpohl: need a Carter there’s carries waving hand travis Smith rem custer free this Ryan Ken stra from the genesis custom blocks team john Brown is nine seeds with the many with a dancing Panda and to dancing.
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David Vogelpohl: What is this a penguins.
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David Vogelpohl: yeah I got the dancing penguin from you know a little dry use that emoji so much carry.
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carrie dils: I don’t.
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David Vogelpohl: it’s from a former shape or tanya mork.
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David Vogelpohl: tanya low dancing penguins.
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carrie dils: He loves it into okay.
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carrie dils: hey tanya.
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David Vogelpohl: Now internally at wp engine and our slack people read me because I used to dancing penguins and much.
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David Vogelpohl: know why by dolla who is on previous shapers recap episode and it looks like we had Sally gets and Nick craft it looks like and Ryan Murray Ryan, does the disco.
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David Vogelpohl: emoji there is a present.
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carrie dils: For full House.
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David Vogelpohl: yeah that’s a pretty good pretty good show turn out there.
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David Vogelpohl: So the first question was will you join me in congratulating the y by dolla on his launch of awesome press O s O m press maybe i’ll do a little screen sharing on this one kind of see what’s going on here with with know why.
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David Vogelpohl: He actually comes up several times in this episode, but know why launched this theme business call a theme and plug in business called awesome press.
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David Vogelpohl: And they’ve launched a couple of different genesis child themes one’s called uprising and the other is Dakota and both of these themes use one click theme setup as well as they include collections, which is the kind of.
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David Vogelpohl: theme DEMO content all chopped up and available in the editor that’s available through genesis custom blocks, I should have installed these themes before we recorded this I could actually show what they look like on the back end.
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David Vogelpohl: But know why and his team have done a really, really good job here.
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David Vogelpohl: For those unfamiliar with know why he is a genesis and wordpress Community organizer based out of Spain he’s also, of course, one of the genesis shapers so we wanted to take a minute there to congratulate him for that if you check studio press dot blog.
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David Vogelpohl: there’s a blog post on there talking all about awesome press and what they launched.
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David Vogelpohl: Did you congratulate him carrie i’m not seeing your name here.
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David Vogelpohl: Unless you hearted one I think i’m.
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carrie dils: might have hearted rim kiss because he said pretty awesome with the.
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carrie dils: osm pun.
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carrie dils: Or if I will, if.
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David Vogelpohl: I don’t get it man congratulations.
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carrie dils: congrats know why that was not meant to be a slight.
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David Vogelpohl: Oh, maybe you’re multitasking I might have been getting my coffee during that first.
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carrie dils: First moments of the meeting there.
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David Vogelpohl: is a great thing about slack meetings being a singer you can have little side quests I know your heart is there kari I try.
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carrie dils: Yes, absolutely.
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David Vogelpohl: yeah that’s.
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carrie dils: Actually pretty cool now there may be other.
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carrie dils: theme shops genesis theme shops out there that are doing this, but no wise is the first one i’ve realized that was using the one click theme setup that you can do now, with genesis in the taken advantage of collection, so I thought that’s pretty cool.
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David Vogelpohl: yeah the combination of with collections he I think they’re the First, there are a few others that have used one click theme.
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David Vogelpohl: setup obviously that was one of the top requests.
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David Vogelpohl: For the framework.
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David Vogelpohl: Was you know, make the DEMO setup process less annoying, and so we actually had a few folks who were able to implement that in their theme, so that was really good to see.
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David Vogelpohl: And, of course, with know why launching awesome press kind of from the ground up he was able to do all the new stuff right away versus having to update all been so that was great for him.
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David Vogelpohl: It looks like Sally Nick croft are congratulating him.
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David Vogelpohl: I think Ryan Mary is as well he’s has a disco thing again no I was appreciative so thanks Ryan can start saying congrats.
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carrie dils: David vocal pole coming through.
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David Vogelpohl: When yes, there you go.
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David Vogelpohl: john brown nine seeds giving congrats there to know why, and I think that’s one of the things I think I love most about the wordpress in genesis community is just how.
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David Vogelpohl: people that have similar businesses still support each other, I mean coming from other tech fields where it was more adversarial.
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David Vogelpohl: yeah it’s like Why are these people being nice to each other and had to.
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David Vogelpohl: Like kind of learned, as I went, but this is a great of john their put their congrats.
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David Vogelpohl: Have you do you participate in other tech communities where it’s not as friendly carrie where it’s a little more cutthroat.
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carrie dils: um oh wordpress is pretty much where where I stick around.
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David Vogelpohl: Okay okay well just be warned that the Gray white girl is not as friendly, as we are here.
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David Vogelpohl: All right, on to our next question which, which is a little more kind of on point thinking about generally how we support the genesis and wordpress community, but this question says do your technical non technical theme customers.
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David Vogelpohl: use local or staging environments when they make changes on their own, or features like one click staging on web hosts or software like local helpful for these types or non technical types of clients.
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David Vogelpohl: Before we get into their feedback from the other shapers carrie i’ll just ask you, I know you do a lot of education with folks through carrie deals calm or on genesis and wordpress i’m guessing and maybe even other things, but.
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David Vogelpohl: Do you find that like one click staging or even something like local is helpful for the non technical user is that still just like too much to fathom like they got to go Wild West.
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carrie dils: I mean, I obviously advocate for using a local environment, but I think for the the average bear it’s.
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carrie dils: I mean, none of my clients ever used it.
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carrie dils: And I don’t know that a non technical audience is reading my blog but yeah I think it’s a little in theory it’s wonderful, but I think it’s a little.
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carrie dils: Complex for for non technical folks.
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David Vogelpohl: yeah I feel I feel like a non technical users are like the people that need staging more than anybody because they make the most mistakes and so like.
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David Vogelpohl: wp engine like we have automated backups by sake of example, and I think that probably saves a lot of non technical users rears when they make a mistake and Chris.
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carrie dils: My rear a few times.
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David Vogelpohl: Oh yeah well right, of course, we all make mistakes right, but I think people do rely on those backup features to recover from that.
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David Vogelpohl: But it is interesting to think about like Well, we know it’s a best practice and of course it would help you avoid a lot of headaches, if you followed it so so finding past that help people using genesis seems frankly anyone in wordpress.
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David Vogelpohl: So it seems helpful bill Ericsson says, our clients use staging for building testing redesigns.
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David Vogelpohl: And then we saw a few other folks like bill mentioned that same thing, but like like know why, but when you dig in a little deeper what you realize is they set them up and train them on there, and so this kind of self serve journey using local or staging.
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David Vogelpohl: seems to be beyond folks and it felt like bill, and why we’re also helping them push it to production.
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David Vogelpohl: So I thought that was kind of a tell.
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David Vogelpohl: On those replies does that make sense to you.
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carrie dils: Oh yeah definitely.
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carrie dils: And Sally kind of chimed in with the same thing, most of her clients don’t don’t even touch their websites it’s up to her so she’ll move move it over to staging do the changes and they’ll review it in that environment and then but she’s actually doing all the all the technical.
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David Vogelpohl: yeah that makes sense, I mean none of my clients and my agency days would have done this on their own.
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David Vogelpohl: At least the the non technical clients.
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David Vogelpohl: looks like travis Smith reinforces that travis says only my enterprise clients use staging.
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David Vogelpohl: Ryan Murray, talking about how fair amount of his do it, but again kind of that hand holding notion.
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David Vogelpohl: john brown says his non technical customers almost never use local staging and if they do.
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David Vogelpohl: it’s only to test out something very major like a redesign switching plugins things like that.
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David Vogelpohl: This is really interesting I mean, I think the feedback was pretty consistent across the board there.
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David Vogelpohl: There were some things flagged around some of the trouble with using staging or local environments relative to like the amount of data on a site and pushing and pulling that back and providing people pass to segment out, you know media or something similar.
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David Vogelpohl: To help limit the impact of that.
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David Vogelpohl: But I think if you’re listening or watching this and you are Wild West coding or as people might call cowboy and cowgirl coding.
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David Vogelpohl: Right exactly basically making changes in production it’s extremely dangerous and i’m sure you’ve probably even felt that before.
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David Vogelpohl: But check with your host because a lot of hosts will have really easy like one click staging options.
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David Vogelpohl: And really easy ways to push this changes into your live environment and then, if the host does have that they will also.
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David Vogelpohl: provide support for the APP and that’s certainly true, you know wp engine and flywheel and then the other major managed wordpress has that i’m familiar with.
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David Vogelpohl: So, like don’t be afraid to ask, because the right thing to do, I just that I guess that’ll be my public service announcement for now.
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David Vogelpohl: And then local which you can find it local wp calm is free it’s a way to have staging on your local computer, which is helpful for all kinds of reasons.
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David Vogelpohl: But one of the key reasons I like it, for that is because, if you are on a host without staging.
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David Vogelpohl: You can actually use that local environment for your staging and there are non technical ways to use that as well, so that’s my public service announcement guess, I should also throw in update wordpress and php to i’m at it.
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carrie dils: There you go and.
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carrie dils: definitely do those things on a staging and.
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David Vogelpohl: Yes, yes, oh, my goodness.
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David Vogelpohl: Local is actually really helpful for that, because when people are migrating.
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David Vogelpohl: To new versions of php oftentimes cheaper host will not have really elegant tools for that, like a wp engine we have like little things like.
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David Vogelpohl: The php version tester and we can give you a different environment you change the php, but a lot of hosts don’t do that and local does let you select your php environment, so you can you can.
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David Vogelpohl: You know, have your site and local have it on the latest version of php see if it explodes or not fix whatever needs to be fixed and then migrate it to your host when when they have that environment, you know ready for you there so.
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David Vogelpohl: Okay enough public service announcements on their next question.
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David Vogelpohl: For less technical wordpress developers, do you find creating custom blocks with genesis custom blocks, more or less difficult than creating a custom theme, with the genesis framework and why.
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David Vogelpohl: And I was actually really surprised at some of the feedback we got here but carrie, what do you think like it is using the php and CSS templates and custom blocks harder than creating a custom theme, with the genesis framework from your view.
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carrie dils: I don’t know that it’s harder, but my response to this was, I think it’s it hasn’t been around as long, therefore, there are fewer resources or tutorials or how to use or snippets.
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carrie dils: Out there for people to leverage and so it’s may be perceived as harder just because there’s not as.
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carrie dils: Not as many things, showing people how to do it.
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David Vogelpohl: yeah that’s a good call out with the content, it seems like the theme from the other shapers I mean nita pointed this out, I think Sally pointed it out and others was the snippets.
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carrie dils: And the fact that.
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David Vogelpohl: You know there’s just like this, this huge rich ecosystem of snippets out there for folks to use that they rely on and that just doesn’t exist yet in the custom blocks context.
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David Vogelpohl: So that was that’s where one of the reasons I really love the shapers meetings, because it’s like the thing you didn’t think of is often can sometimes be the response you get.
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David Vogelpohl: And I think this is one of those areas, particularly around snippets I mean we knew about the documentation piece of course, but at least for me personally, that was that was an interesting way to think about the what makes it difficult for people to build custom blocks.
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David Vogelpohl: You know I think custom blocks and, of course, with the block editor also evolving over the year I think there’ll be more to come there but.
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David Vogelpohl: that’s an interesting problem that at least wasn’t on my radar says good to get that feedback there, and this one is really interesting Ryan murray’s a genesis blocks pro needs.
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David Vogelpohl: To be plus one mobile responsiveness out of the box, it looks like he was flagging some mobile responsive issues there, but I know the teams looking into that, but they are mobile first designs, I really want to dig in to see the screen.
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David Vogelpohl: yeah everything will be talking about.
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carrie dils: You have a question started out about genesis custom blocks and then kind of morphed into a conversation about genesis blocks.
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David Vogelpohl: Oh, you know how that is carrie, we can only heard the cast so.
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carrie dils: Oh, that reminds me of a super bowl commercial from years ago I can’t remember what the advertiser who the advertiser was, but it was like cowboys on horses like.
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David Vogelpohl: It was an experience commercial.
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carrie dils: Oh okay.
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carrie dils: yeah all the cats yeah.
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carrie dils: they’re hurting the cats.
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David Vogelpohl: That was it’s funny you don’t remember the name of that company they actually went out of business or they’re from Austin there is a joke here locally, that they were disappearing.
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David Vogelpohl: But.
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David Vogelpohl: or no, no, that was a jillion.
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David Vogelpohl: yeah and they were supposed to make a jillion dollars my dad not a period, and it was a Jillian, but that was part of the bubble verse back in.
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David Vogelpohl: 2011 so you didn’t remember the name of the company, though, maybe they had a commercial where you remember the name they wouldn’t have gone on a busy.
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carrie dils: yeah they nailed the memorability part on the concept, but just not the actual important piece.
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David Vogelpohl: yeah the guy was.
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carrie dils: Any anyhow i’m now i’m getting us off topic.
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carrie dils: i’m happy to be here as well.
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David Vogelpohl: Or you can can’t pass up a good cats cat story.
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David Vogelpohl: Alright, on to our next question.
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David Vogelpohl: bro very appropriate, of course, for black history month here, but do you know any black owned businesses in genesis or wordpress.
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David Vogelpohl: We could include in wp engine and flywheels black history month content and social campaigns or do you have any clients who ran black owned businesses that you’d also like to include.
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David Vogelpohl: Basically what’s happening is there’s a employee resource group or er G called rise in wp engine collectively across wp engine and flywheel.
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David Vogelpohl: Really, to help provide representation and organization for black individuals and people of color within our company.
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David Vogelpohl: And what that employee resource group did was they started to compile a list of black owned wordpress based businesses, as well as clients of those businesses like agencies and things like that.
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David Vogelpohl: who operate black owned businesses so that we can blog about it and then promote those businesses as part of black history month as of the time of this recording we’ve already published a list of agencies we’ve.
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David Vogelpohl: compiled, including those contributed by the shapers here.
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David Vogelpohl: As well as folks from the genesis community who contributed them in a thread that I posted in genesis wp on Facebook and then some tweets I did as well to help elicit those.
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David Vogelpohl: And so we have carrie you had suggested leg or i’m not going to read all the business sales because i’ll be in those blog posts.
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carrie dils: Sure sure.
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carrie dils: yeah to two women I knew from the Dallas.
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carrie dils: Fort worth wordpress Community kind of a way back in the day, like for seeing clear who’s a business coach and then clear Matthews, who does copywriting marketing.
00:17:49.290 –> 00:17:52.410
David Vogelpohl: I know a lot of folks named with with the word Claire in their name.
00:17:55.260 –> 00:18:01.770
carrie dils: it’s kind of this weird requirement to be a friend of mine your name has to somehow incorporate clear so i’m sorry.
00:18:01.800 –> 00:18:02.490
David Vogelpohl: gamer clear.
00:18:02.640 –> 00:18:04.530
carrie dils: That we can’t we can’t do this anymore.
00:18:04.590 –> 00:18:18.780
David Vogelpohl: that’s why we’re not close friends carrie I got it no it’s funny my my agency was called marketing click and it was cute like a click and people, I had a disproportionate number of customers with the letter Q in their company name it was really bizarre.
00:18:19.680 –> 00:18:21.780
David Vogelpohl: I think the queues were attracted to each other.
00:18:23.340 –> 00:18:29.940
David Vogelpohl: But moving on we’ve got Sally recommending some folks Ryan, Marie Curie deals again.
00:18:31.710 –> 00:18:33.840
carrie dils: And, of course, our very own nita Carter.
00:18:34.110 –> 00:18:43.320
David Vogelpohl: Yes, absolutely and needed Carter There we have some more stuff coming and follow up to that Community live cast episode she and Mike Little did so stay tuned for that.
00:18:44.490 –> 00:18:45.120
David Vogelpohl: and
00:18:46.650 –> 00:18:53.700
David Vogelpohl: looks like we have a few others who submitted names I grabbed all of these at the after the meeting I went back through and grabbed all of them and put them into the form.
00:18:54.480 –> 00:19:03.240
David Vogelpohl: That we’re using to populate those blog posts, and thanks to the shapers for contributing to this and then thanks to anyone else who saw that on Facebook and also contributed names there as well.
00:19:04.200 –> 00:19:11.850
David Vogelpohl: on to the next question which collections, if any, do your customers use the most and collections or feature within genesis blocks, of course.
00:19:12.390 –> 00:19:20.520
David Vogelpohl: And then, what would you like to see from collection, or what i’m sorry, what would you like to see collections feature next.
00:19:21.210 –> 00:19:30.840
David Vogelpohl: This was easy interesting collections is fairly new to the genesis blocks construct it’s it’s essentially a whole side of block based DEMO content, all with the same design.
00:19:31.800 –> 00:19:45.990
David Vogelpohl: And so there’s two men different levels of adoption rim kiss to free us hasn’t used them yet know why by dolla has used them in a matter of fact they’ve built to have their own and their themes and awesome press as we’ve talked about them oh wait.
00:19:47.040 –> 00:19:48.000
David Vogelpohl: I think know why.
00:19:50.970 –> 00:19:53.550
David Vogelpohl: Has a video I can share he posted here.
00:19:53.820 –> 00:19:56.400
David Vogelpohl: i’m an admin suite isn’t every take the audio.
00:19:57.420 –> 00:20:01.650
David Vogelpohl: let’s see here own I want to check the video before I share my screen make sure.
00:20:03.360 –> 00:20:06.450
David Vogelpohl: i’m going to be given know why good coverage here.
00:20:08.010 –> 00:20:10.440
David Vogelpohl: Now to get to the right point the video to it’s like a long video.
00:20:12.030 –> 00:20:13.830
David Vogelpohl: i’m going to abandon this I don’t get far enough.
00:20:14.670 –> 00:20:15.510
David Vogelpohl: Okay okay.
00:20:15.570 –> 00:20:25.920
David Vogelpohl: yeah it’s too much to go through sorry no I should have prepped for this, but in his themes uprising and Dakota they’ve put collections, in which I thought was pretty cool.
00:20:26.610 –> 00:20:38.010
David Vogelpohl: And nita says, I showed the collections to a client who is really, really new at wordpress in genesis and she loved it, she would like to see more feminine colors in here, though.
00:20:39.030 –> 00:20:49.290
David Vogelpohl: They are really dark feminine based designs are a big part of the genesis community as a whole and it’s interesting when we have.
00:20:49.950 –> 00:21:00.240
David Vogelpohl: New things come out like collections, this will be oftentimes one of the first kind of feature requests I know they look for that, when they design things and the theme and blocks team.
00:21:01.620 –> 00:21:14.130
David Vogelpohl: And you know things like diverse representation of people at people in DEMO images and things like this, but it looked like needed felt we needed more there and in the feminine designs in the collections was a good call out.
00:21:17.940 –> 00:21:22.020
David Vogelpohl: So it was also good to see an edict kind of showing it to that novice person.
00:21:22.080 –> 00:21:22.950
David Vogelpohl: You know I feel like.
00:21:24.240 –> 00:21:25.950
David Vogelpohl: The key feature of blocks.
00:21:26.550 –> 00:21:38.190
David Vogelpohl: is, ultimately, to make it easier for content, creators to edit and create an edit content like if every idea, you have, for your website every single one is, you have to have a developer, to help but.
00:21:38.580 –> 00:21:46.800
David Vogelpohl: that’s not super helpful to you, I mean, of course, extreme customization you need a developer, but like building out content should not require a developer.
00:21:47.340 –> 00:21:51.450
carrie dils: What he agreed yeah totally agree, so this is a way of kind of empowering.
00:21:52.470 –> 00:22:04.830
carrie dils: A non technical user to create really beautiful professionally designed things on their own so yeah john brown mentioned he’d be interested in seeing some information on how to actually create a collection.
00:22:05.940 –> 00:22:11.370
David Vogelpohl: yeah there is documentation and it’s linkedin that thread you see the lights flickering tears.
00:22:11.430 –> 00:22:13.500
carrie dils: Oh yeah is that your your your power.
00:22:13.890 –> 00:22:26.100
David Vogelpohl: Okay, no i’m not haunted we’re recording this during the great ice storm of 2020 here in Texas, and I am hanging on by my fingernails to power and.
00:22:26.910 –> 00:22:33.930
David Vogelpohl: it’s flickering because I think the ice is affecting the power line so we might have to record this episode in two parts, if we get cut off here.
00:22:34.050 –> 00:22:34.470
00:22:35.580 –> 00:22:36.810
David Vogelpohl: knock on some wood real quick.
00:22:36.840 –> 00:22:37.380
carrie dils: There you go.
00:22:37.470 –> 00:22:38.100
00:22:39.870 –> 00:22:40.560
David Vogelpohl: Oh, my God.
00:22:41.820 –> 00:22:45.240
David Vogelpohl: All right, let’s keep moving, they will get all right all right.
00:22:45.540 –> 00:22:52.470
David Vogelpohl: next question if you’re using genesis custom blocks, do you find the new design for the blog creation process helpful or disruptive.
00:22:53.070 –> 00:22:58.080
David Vogelpohl: to your blog creation workflows for so for those following along in February 2020.
00:22:58.500 –> 00:23:15.090
David Vogelpohl: There was a major update to the ui in genesis custom blocks it didn’t really change the functionality of the way it worked on the back end but just a nice cleaner ui more in line with the design system of wordpress admin in general wp admin in general and so.
00:23:16.110 –> 00:23:21.840
David Vogelpohl: I think the feedback here in a while I liked it Ryan liked it, I thought it was nice.
00:23:24.690 –> 00:23:26.220
David Vogelpohl: And that was pretty much it, I mean it’s.
00:23:26.220 –> 00:23:28.740
David Vogelpohl: sort of hard not to like it, it was a good design, I thought.
00:23:28.860 –> 00:23:29.250
00:23:30.660 –> 00:23:37.200
David Vogelpohl: Okay, so that was a bit of a softball question, but the product team wanted to see what folks feedback was after that launch.
00:23:38.280 –> 00:23:39.570
David Vogelpohl: next step, are you.
00:23:39.660 –> 00:23:46.410
David Vogelpohl: Oh, this one was a Midi nita brought this up in a DM to me, are you seeing any genesis sites or otherwise.
00:23:46.740 –> 00:23:51.810
David Vogelpohl: That are having ads blocked unexpectedly after recent firefox updates.
00:23:52.320 –> 00:24:03.300
David Vogelpohl: And this really gets down to the root of ad blocking and the way browsers and ad blockers effects sites now of course this doesn’t sound like a genesis thing it’s like a web thing but.
00:24:03.660 –> 00:24:12.210
David Vogelpohl: The reason we added here to the shapers is because I need a Carter had noticed many sites being affected by the firefox update and.
00:24:13.590 –> 00:24:28.860
David Vogelpohl: And bill Ericsson, separate from firefox through work he does, but with publishers using ad networks like ad there i’ve had actually seen massive effects to the revenue that their sites were able to generate.
00:24:30.840 –> 00:24:41.070
David Vogelpohl: The the purpose of the question was to try to understand how widespread this was and it looks like Anita and bill.
00:24:41.730 –> 00:24:56.340
David Vogelpohl: were the only ones really experiencing a problem with it, but I think this has more to do with where they focus their time versus it not being a widespread problem for publishers in general.
00:24:56.730 –> 00:24:57.300
carrie dils: agree.
00:24:57.480 –> 00:24:58.710
David Vogelpohl: What do you see there carrie.
00:24:59.100 –> 00:25:01.680
carrie dils: I haven’t experienced it but you’re right, I think the.
00:25:03.120 –> 00:25:09.600
carrie dils: The sites that they’re doing more likely to see the effects from that firefox doing the Ad blocking.
00:25:12.390 –> 00:25:24.630
David Vogelpohl: it’s it’s bill talks about what one of the ad networks, he works with and what they’re doing and i’m going to actually have him on my podcast press this.
00:25:26.400 –> 00:25:31.410
David Vogelpohl: And that’ll be happening, I think it’s happening in February or March.
00:25:32.610 –> 00:25:36.030
David Vogelpohl: But we’re going to go into detail with bill on this.
00:25:37.080 –> 00:25:54.540
David Vogelpohl: What he describes, though, is what this net ad network or what these ad networks are actually doing, and he says, these ad networks are scrambling to collect email addresses so they can associate first party cookies on site a with site B.
00:25:55.110 –> 00:25:59.310
David Vogelpohl: So if you’re running a publishing site i’m going to go into detail with bill on this.
00:25:59.820 –> 00:26:08.010
David Vogelpohl: On that podcast but but generally one of the key issues that’s happening with browsers is not supporting third party cookies.
00:26:08.520 –> 00:26:14.760
David Vogelpohl: Now ad networks rely on third party cookies to track visitors, as they move around sites.
00:26:15.060 –> 00:26:25.350
David Vogelpohl: Now, of course, this is scary and the Ad networks and everybody else needs to oblige by all the privacy laws, but at the end of the day, with the Ad networks are trying to do is show a relevant ad for the user.
00:26:27.060 –> 00:26:36.090
David Vogelpohl: And so what you can do with the right disclosures and the right, you know opt in is essentially collected visitors email address.
00:26:36.510 –> 00:26:42.840
David Vogelpohl: And then through the email address be able to associate their interests with the ads you would ultimately show them.
00:26:43.170 –> 00:26:48.840
David Vogelpohl: Now, obviously, you have to be very careful with how you go about this to stay in line with the laws of your you know.
00:26:49.380 –> 00:26:56.850
David Vogelpohl: Where you do business, and all those kind of other kinds of things and i’m going to talk about the legal side because bills, not a lawyer, but we will talk about the tech side.
00:26:57.480 –> 00:27:06.000
David Vogelpohl: On that podcast i’ll be posting about it on my Twitter when it’s published, if you want to follow me, you can get notified that way at wp David V.
00:27:06.510 –> 00:27:11.610
David Vogelpohl: And then you can just Google press this if you want to check it out there cool sorry I don’t have the date handy.
00:27:12.540 –> 00:27:21.720
David Vogelpohl: But this is a big deal, and you know it’s it’s the balance of the Web right the balance between people’s expectations and rights to privacy.
00:27:21.990 –> 00:27:32.940
David Vogelpohl: And then the balance of essentially publishers providing free content and media to monetize with with ads and who was it here was it travis Smith or Nick or somebody.
00:27:34.830 –> 00:27:43.500
David Vogelpohl: really talking about people moving into not using ad networks and trying to get those ad relationships directly with the advertiser.
00:27:43.770 –> 00:27:49.560
David Vogelpohl: So that way your ad doesn’t require on embed codes with tracking scripts that can get picked up by blockers.
00:27:50.160 –> 00:28:01.260
David Vogelpohl: I think that’s great, but I just don’t know how an individual publisher that doesn’t have a larger company with sales people and add managers can even facilitate this, I mean I figured you’re just dropping in the embed code and.
00:28:02.310 –> 00:28:16.140
David Vogelpohl: You know optimizing your ad networks and revenue kind of automatically and just inheriting all that from the network have you ever dealt with a site that had kind of standalone ad units that weren’t part of an ad network carry it’s Okay, you have and i’m just.
00:28:16.140 –> 00:28:23.100
carrie dils: curious no I haven’t i’ve actually only done a handful of sites that use that network so it’s not something to have a lot of.
00:28:23.310 –> 00:28:30.960
David Vogelpohl: Experience clearance and yeah my agency days and we had to deal with ad blockers less less back then folks have to do today, but.
00:28:31.380 –> 00:28:37.530
David Vogelpohl: The good thing about the individual advertisers like buying an ad unit directly from you as you make more money.
00:28:38.700 –> 00:28:45.300
David Vogelpohl: You can also tailor it really well, it also works really well with like advertorials or like sponsored posts basically.
00:28:45.540 –> 00:28:52.230
David Vogelpohl: Okay it’s another way to get really quality advertising in front of your audience and if you collect the money directly.
00:28:53.250 –> 00:29:05.280
David Vogelpohl: You know, you can make a lot per purchase as a publisher but the downside is it’s a lot of operational drag right, and you have to go find these customers and close them and get them to renew.
00:29:05.820 –> 00:29:20.610
David Vogelpohl: And so I think the Ad ad ad network conundrum staying in line with what browsers are doing staying in line with what gdpr is doing and and other you know legislation and other jurisdictions.
00:29:21.690 –> 00:29:36.960
David Vogelpohl: it’s it’s a challenge, but I also think there’s an opportunity there to find a nice middle path I just don’t think that there’s an elegant way to answer these questions, right now, and so I don’t think personally the genesis is the context in which to solve that.
00:29:38.220 –> 00:29:41.040
David Vogelpohl: I think there’s other contexts to solve this at large.
00:29:41.640 –> 00:29:54.210
David Vogelpohl: But it is helpful for us to understand the pressures that site creators are going and going through to find growth and success in their in their businesses so it was helpful to ask this question to the shapers.
00:29:55.050 –> 00:30:11.880
David Vogelpohl: make sense, all right well that was it that was the last question on the agenda, and then the cats kept talking for like another 20 minutes here, so we always say like we’re officially winding it down, but if you want to keep talking talk amongst yourselves and they did.
00:30:12.960 –> 00:30:19.830
David Vogelpohl: But we won’t go all into that looks like more more details on some of the ad inventory stuff but i’ll tweet out about that article with bill.
00:30:20.280 –> 00:30:30.420
David Vogelpohl: So if you are interested in learning more check that out, I think bills also blogged about this a little bit on bill ericsson.net carrie Thank you so much for running through the recap with me today.
00:30:30.810 –> 00:30:35.310
carrie dils: You betcha sorry you got stuck with just me, but you know, hopefully.
00:30:36.510 –> 00:30:42.000
carrie dils: Hopefully ramekins can join us next month and and your lights will not be flickering by then.
00:30:42.270 –> 00:30:45.510
David Vogelpohl: I like to kind of have like the haunted house effect so.
00:30:47.250 –> 00:30:52.770
David Vogelpohl: And i’ll live with only having you this time it is, it is a bit much, but I think i’ll be okay.
00:30:53.610 –> 00:30:54.240
carrie dils: Good deal.
00:30:54.930 –> 00:31:01.080
David Vogelpohl: Thank you so much Gary if you’d like to learn more about carries up to visit carry deals calm.
00:31:01.920 –> 00:31:09.690
David Vogelpohl: Thanks everyone for listening and stay tuned for future episodes of the genesis Community live cast again this has been your host David vogel Paul.
00:31:10.170 –> 00:31:20.160
David Vogelpohl: i’ve been a proud member of the genesis Community for a little over eight years now, I lead genesis wp engine and I love helping the genesis Community get better, together with my friends from the shapers.
As a reminder, the Genesis Shapers are a global, hand-selected, and diverse group of people representing companies from across the community who share a representative voice for the strategic direction of Genesis, which is combined with the feedback we receive directly from customers across social channels, and through Genesis WP on Slack.