Are you struggling to find ways to improve your freelance/agency profits or simply looking for ways to get your web design projects done faster?
Reducing your time to get projects kicked-off can not only drastically improve your profit per project, it can help you deliver projects faster, resulting in happier customers who continue to order more and more from you.
In this article, we will explore how you can use the new Genesis one-click theme setup feature available in StudioPress’ newest themes (which may be freely available to you) to get a huge head start on your projects by setting up a theme, beautiful block-based demo content, and required plugins in under 30 seconds. Really!
Skip ahead to check out StudioPress themes which currently include the one-click theme setup feature.
What is the one-click theme setup feature?
Released in early 2019, the Genesis one-click theme setup feature allows any Genesis theme developer to configure theme demo content and dependent plugins to load automatically when someone first activates the theme. You can use a one-click setup feature in Genesis themes from StudioPress, other theme companies using Genesis, or you can create your own.
The one-click theme setup feature often turns hours, days, weeks, and even months of setup time into an automated process that takes seconds. Check out this real-time gif of our newest theme “Revolution Pro” loading in under 30 seconds (No video edits or 2x playback. It really is this fast!)…
Which StudioPress marketplace themes support one-click theme setup?
Since the one-click theme setup feature was introduced, the newly expanded StudioPress R&D team has been working on adding the feature to all the StudioPress-owned themes and working with third-party theme providers in the StudioPress marketplace to do the same with their themes.
As of today’s date, these are all the themes in the StudioPress marketplace which you can use to jump-start projects in seconds with the one-click theme setup feature……
Revolution Pro (Great for blogs & business sites)
Monochrome Pro (Minimalist theme great for all kinds of sites)
Authority Pro (Great for personal brand & author sites)
Hello Pro by BrandID (Great for personal brand & professional services)
$99.95 with Genesis. $59 if you have already purchased Genesis. Included for free for ProPlus customers
Genesis Sample Theme (Flexible starting point for any type of site)
How can the Genesis one-click theme setup actually make me more profitable?
We all know that working faster means we spend less time doing things and thus, we make more profit, but how exactly does that come to life when you use a Genesis theme with the one-click theme setup?
As a previous agency owner, this is something I’ve personally thought a lot about and it was key to the product strategy when the StudioPress engineering team was planning the one-click theme setup feature.
Of course, using the one-click theme setup, which utilizes the new WordPress block-based page builder (Gutenberg), is a great way for nearly anyone to start building a beautiful and functional WordPress site. In this way, we see this feature opening up new capabilities for less sophisticated developers to build more valuable sites for the customers they serve.
One-click theme setup also allows novice site builders to demand a higher price for the services they provide and to deliver that work in a shorter period of time. It’s not unreasonable to think you could spin out a simple brochure site in as little as 1-2 days. Depending on what you charge, this could mean thousands in revenue per day for even a single freelancer. For many folks, this is huge!
Additionally, the ability to “punch above your weight” has been one of the benchmark benefits of using Genesis. We’re excited to see these enhancements enable the next generation of site creators in building their WordPress practice or their agency/freelance business and be able to demand a premium for the services they provide.
I’m an advanced WordPress developer. Is this for me?
If you boast an advanced WordPress practice within your agency or internal team, you may be thinking “What does a one-click theme setup do for me? I don’t need an easy button!”
While that may be a bit harsh as we all love “easy buttons”, knowing when and how to use the easy button can be the difference between looking like a pro and looking like a novice.
Even among advanced WordPress agencies and teams, we often find the need to create simple sites in a hurry. One-off marketing campaign sites, intranets, and any number of micro-projects often land squarely in our backlogs or the asks we receive from agency customers.
Using a Genesis theme enabled with one-click setup is a great way to quickly knock these projects out and delight your customers or stakeholders.
It’s true that you could design and code every last nook and cranny of these kinds of sites, but leveraging a solid starting point with one-click setup themes can help reduce your development time which you can save for more valuable projects that introduce new experiences or functionality into your or your clients’ sites.
Woah! One-click themes! How do I make one of those?
As mentioned earlier, the capabilities behind the one-click theme setup was built into Genesis itself. This means that as a theme developer, you (or your team) can make your very own one-click themes!
Agencies may find it helpful to build their own custom themes with one-click capabilities to enable a bigger percentage of their staff to kick a project off on their own or to offer lower-priced services to their customers. You can customize the plugins which are pre-loaded and use this as a method for standardizing the way you build e-commerce sites or sites that rely on a specific plugin or functionality.
There are nearly an infinite amount of use cases you could address with the one-clock theme setup feature, which is why it was so important to us to provide this functionality directly in the Genesis framework. It’s not only StudioPress themes and our partners’ themes that can leverage this capability, you can too!
Our hope is that these new capabilities will provide you the efficiency you need to get projects done faster, and if you’re an agency or freelancer, to make more profit per project. We have a ton more planned in terms of utilizing one-click themes to deliver even more value to the community of Genesis users and product makers around the world.
As a reminder, for many of you, these capabilities are available for free through our ProPlus theme package, for WP Engine Customers, and for WP Engine agency partners.
Stay tuned for even more exciting product announcements as we continue to invest in Genesis, the StudioPress themes, and in supporting the global community we all share.