[33] 3Q for Defining Your Content Marketing Strategy

This week, Jerod Morris walks you through the next step after defining your ideal audience: putting together your initial content marketing strategy, which helps propel you and your content forward in the direction of specific goals.

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Here is a quick rundown of the questions Jerod walks you through in this episode:

• Why is it so important to figure your content marketing strategy?
• What does your ideal audience member need to know in order to do business with you?
• How can you position your content to be different than what people are already seeing?
• What will allow your content to engage people in a deeper way that will make you and your site indispensable?

Resources and links mentioned in this episode:

• Authority Pro Theme by StudioPress
• The Simple 3-Step Process for Creating a Winning Content Marketing Strategy — by Brian Clark
• Downloadable empathy map

Other links of note:

• Try StudioPress Sites
• Sites Weekly Newsletter
• Subscribe to Sites on Apple Podcasts
• Contact Jerod: [email protected]